Principal Product Designer · Jun 2026 – Present

Revae is a premium commerce platform for luxury beauty, rescuing discarded inventory and reintroducing it through a curated, elevated shopping experience. I'm taking it from zero to launch across brand, product design and front-end.

Leading design, brand and build, including:

• Brand Identity — Identity system across palette, type, mark and applications, adopted as Brand Identity V2.
• Launch Site — Designed and built the launch-list site at revae-beauty.com as a plain static build, ahead of the 2026 launch.

Founding Head of Design · Aug 2025 – Present

Joined Housebets, a crypto casino and sportsbook, as the founding designer to build the design function and lead the rebuild of the entire customer-facing platform across desktop and mobile.

Led the design and delivery of the product rebuild from audit through to production, including:

• Design System — Audited the product surface by surface and rebuilt the core design system, creating a scalable component library supporting the entire platform across 20 languages.
• Product Rebuild — Led the redesign of the entire customer-facing experience across sports, casino, accounts, rewards, onboarding, and core acquisition journeys.
• On-chain Launch — Designed and shipped the experience for the launch of the on-chain bonus, driving 42,031 registrations in the first month, up from roughly 300 the month before.
• Acquisition — Designed the signup and onboarding experience, achieving 75.9% completion during launch week against a 20–28% baseline.
• Design & Development — Introduced an AI-assisted design-to-code workflow, taking work from Figma through to merged pull requests. Personally designed, built, and merged 205 pull requests.
• Design Function — Established the design function from scratch, introducing new workflows, hiring and onboarding frameworks, and building the design team.

• Currently leading the continued evolution of the product, design system, and design-to-development workflow while building out the design team and practice.

Senior UX Designer · Amazon Autos · Jan 2023 – Aug 2025

Moved to NY to join Amazon Autos, a 0 → 1 initiative to reimagine car sales on Amazon. One of the first designers on the team, I led the design for several core workstreams—from initial concept to launch.

Designed, tested, and delivered end-to-end experiences, including:

• Checkout — Adapting Amazon's data-driven approach to the car-buying journey.
• Trade-in Valuation — Allowing customers to trade in their existing vehicles.
• Pricing Patterns — Providing transparent, upfront pricing across the experience.
• Pickup Scheduling — Enabling customers to select convenient pickup times and methods.

• Helped scale the team from 3 to 18 designers. Led hiring interviews, onboarded new designers, and provided mentorship.
• Contributed to design operations and strategy, writing guides on running an effective design team.
• Became an Accessibility Bar Raiser (ABR) after a year-long certification program. Now responsible for reviewing designs across teams to meet Amazon's accessibility standards.

Senior UX Designer · Amazon Payments · Apr 2021 – Jan 2023

Led the design for Amazon's UK Rewards Credit Card, owning research, UX, and visual design.

• Designed the entire end-to-end customer journey, from acquisition and application to card management.
• Partnered with agencies to develop the credit card's name and brand identity, and personally designed the physical card.
• Successfully launched the credit card while also leading design for Amazon's instalments programme and Money Store.

Senior Product Designer · Apple + Deloitte · Sept 2019 – Apr 2021

Designed the NHS's National Covid Testing apps, from ideation at the start of the pandemic through to the design of several iOS apps in the suite.

• Working on our partnership with Apple, led the design of iOS apps that aim to bring consumer-quality experiences to those at work.
• Collaborated with Apple's designers to find creative solutions to user needs, whilst ensuring designs adhered to their Human Interface Guidelines.
• Led teams of junior designers during this time and worked with business analysts, engineers and product owners.

Product Designer · Sept 2015 – Sept 2019

Worked across the entire design lifecycle, focussing on user research and interaction design.

• Planned and analysed large-scale surveys (6,000+ participants), panel research and diary studies.
• Set up a designer coding club focussing on HTML and CSS.
• Delivered UX training for both Deloitte employees and clients.

Technology Risk Intern · Jun 2013 – Aug 2013

Summer internship scheme. Worked across data, controls and security.