Ismael Bashagha
Work / Revae

Revae

Brand identity and launch site for Revae Beauty, a premium commerce platform for luxury beauty that rescues discarded inventory and reintroduces it through a curated, elevated shopping experience.

The Revae launch page on a phone: butter header with the icon and wordmark, then Luxury Beauty, Reconsidered over the product photography.

Brief

This route explores the idea of transformation. Rather than focusing on waste or sustainability, it reframes surplus beauty as something valuable and desirable. The visual language draws on fluidity, light and renewal to create a premium expression of circular beauty.

Outcome

Brand Identity V2 adopted: Route 1, The Second Life, with the Option A icon and wordmark, Brown Pro and Cormorant Garamond. The launch-list site is live at revae-beauty.com ahead of the 2026 launch.

My role

Taking Revae from zero to launch across brand, product design and front-end.

Toolkit

Design:
Keynote · Figma
Build:
HTML, CSS and JS · Claude Code

01Route 1: The Second Life

This route explores the idea of transformation. Rather than focusing on waste or sustainability, it reframes surplus beauty as something valuable and desirable. The visual language draws on fluidity, light and renewal to create a premium expression of circular beauty.

Circularity through transformation. Transformative · Elevated · Fluid.
Imagery style: liquid gold, glass, petals and skin on a butter and green field.
Imagery style, continued: product still lifes, botanicals and portraiture.

02Palette and type

Option A sets Brown Pro against Cormorant Garamond; Option B, Instrument Serif against Inconsolata. The palette is butter, mustard gold, warm grey, cream and near-black, finished in gold or silver foil.

Colour palette, option 1: butter, gold, warm grey, cream, near-black and gold foil beside oil droplets.
Typography, option A: Brown Pro and Cormorant Garamond specimen sheets.

03Mark and wordmark

The recommended lockup pairs the Option A icon, an R with its stem cut through, with the Option A wordmark.

Recommended logo selection: the cut-stem R icon beside the REVAE and REVAE BEAUTY wordmarks.

04In use

Brand applications: poster, mailer box, business cards and bottles.
Website: butter header with the wordmark centred, the icon alone on mobile.
Social media: the Instagram profile and grid.
Instagram templates: Beauty, Reconsidered; Rescued, Verified, Reintroduced; Every product has another chapter.
Email signatures with the wordmark and the icon.
Applications in gold foil: poster, mailer box, business cards and bottles.

05Launch site

Luxury Beauty, Reconsidered. Premium beauty products deserve more than a single chance. REVAE rescues discarded inventory and reintroduces it through a curated, elevated shopping experience.

The launch-list page is a plain static site: three pages, no framework, no third-party requests, self-hosted type and a native dialog for the sign-up.

The poster direction chosen for launch: the headline in Cormorant, the giant cropped R, a nine-tile gallery and the black sign-up bar.
The poster direction, chosen for launch.
The launch-list page as it went live: butter header, three product close-ups, Luxury Beauty, Reconsidered.
The page as it went live, September 2026.

External links

Next project: The Amazon Barclaycard →